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The how and the what
Brief
1
We start with your Marketing and Business issue and overlay our one-page strategic framework for clarity
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We source the right people to take part
People
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The larger proportion complete the same questions and score the qual videos for resonance
Quant
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Thinking caps on! We channel our years of working with people and brands to distill your insights for action
Distill
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We develop a set of real world video questions and tasks
Design
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A smaller proportion of people answer in video, guided by our unique survey moderation
Qual
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Delivery



A multimedia report or 5 minute highlight reel and our strategic recommendations in one-page
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