Here's where we brag about our recent work
Optimising a national campaign around a sensitive topic.
Campaign optimisation | creative and communication testing
DEPARTMENT OF HEALTH
Striking the right visual tone for a new government mental health initiative.
Creative evaluation | visual identity testing | campaign optimisation
Creating the global roadmap for the future of espresso machines.
Persona development | journey mapping | market sizing | product development
Stress-testing an American creative and communications platform for resonance among Aussies.
Campaign testing | cultural nuance and comms assessment | market positioning
Getting under the skin of parents to understand what value means to them.
CVP development | market opportunity assessment
Defining and bringing to life non-alcoholic wine drinker personas.
Consumer persona development and sizing | exploratory research | brand health
Immersion in consumers' day-to-day lives to inform brand platform.
Trends research | exploratory research | longitudinal diary study
BCG DIGITAL VENTURES
Developing the best possible e-commerce app for a deal-savvy generation.
CX testing | app design and optimisation | longitudinal study
Testing product market fit and CVP for a new energy initiative.
CVP research | product market fit | price elasticity