Taking the complex
and making it clear
So you'll know what to do
People engage with human stories not bots and dots
Our research brings
marketers closer to consumers
by unlocking the power of humanity
VIDEO-LED APPROACH
Our video platform unlocks rich and
authentic consumer stories by guiding people through
the process with moderation videos
QUAL AT SCALE
Qual videos are rated for resonance by
hundreds of participants,
to uncover the most representative opinions
INSIGHT FOR ACTION
We distill the data so you don’t have to.
Our focus is in achieving real world change, not death by PowerPoint
STRATEGIC PARTNERS
Our platform efficiencies means our director-level researchers spend more time on solutions, less time faffing.
Qualie combines the closeness of
with the confidence of
qual
quant
Good at most briefs, excellent at these
We work with icons and lesser-known legends
Brand positioning
Brand awareness
CVP development
Brand tracking
Brands
Audience
Segmentation
Persona development
Employee research
CALD
Shopper
Customer journey
5 Ps
Post-launch review
Sensory review
Creative territory testing
Communications testing
Campaign optimisation
Campaign tracking
Campaigns
Product
iHUT
NPD
Product market fit
Pre-launch optimisation