VIDEO INSIGHT
AT THE SPEED OF NOW
The research agency built for a different marketing environment
Our video-first approach gives you qual insight at quant scale
Because today’s research needs tomorrow’s techniques
We help you
see real people
The people are real, not just data.
They’re at home, they're at work
And we take you into their lives
So you can understand them better
​
We move at your pace
Double check, torture test and iterate all in real time
So you can accelerate decisions and go to market faster
We prepare you
for tomorrow
Anticipate trends, identify opportunities, mitigate threats
An approach that is both rich and robust to create growth
EXPERTISE
We are pretty good at most things but excellent at these
Brands
Brand positioning
Brand awareness
CVP testing/development
Brand tracking
Campaigns
Creative territory testing
Campaign optimisation
Campaign tracking
Communications testing
Products
Product market fit
Product development
Pre-launch optimisation
Naming and A/B testing
Audience
Customer journey mapping
Persona development
Sentiment analysis
Employee research
PROCESS
Our research approach is special, but the process is simple
1
Brief
Discuss your needs with our experienced team
4
Qual
A smaller proportion of the participants answer the survey in video
2
Design
Qualie designs the ideal set of video and survey questions
5
Quant
The larger proportion complete the same survey and score the videos of others for resonance
3
Participants
Qualie sources the right people to take part in your research
6
Report
Data is analysed and summarised with videos and recommendations
Pssst...this is the special bit... We take the emotions & perceptions collected in video then validate these at scale
CLIENTS
From the big to the small, the political to the progressive, the research pros and the newbies
