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VIDEO INSIGHT 
AT THE SPEED OF NOW

The research agency built for a different marketing environment

Our video-first approach gives you qual insight at quant scale

Because today’s research needs tomorrow’s techniques

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We help you
see real people

The people are real, not just data.

They’re at home, they're at work
And we take you into their lives

So you can understand them better

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We move at your pace

Double check, torture test and iterate all in real time

So you can accelerate decisions and go to market faster

We prepare you
for tomorrow

Anticipate trends, identify opportunities, mitigate threats

An approach that is both rich and robust to create growth

EXPERTISE

We are  pretty good at most things but excellent at these

Brands

Brand positioning

Brand awareness

CVP testing/development

Brand tracking

Campaigns

Creative territory testing

Campaign optimisation

Campaign tracking

Communications testing

Products

Product market fit

Product development 

Pre-launch optimisation

Naming and A/B testing

Audience

Customer journey mapping

Persona development

Sentiment analysis

Employee research

PROCESS

Our research approach is special, but the process is simple

1

Brief

Discuss your needs with our experienced team

4

Qual

A smaller proportion of the participants answer the survey in video

2

Design

Qualie designs the ideal set of video and survey questions

5

Quant

The larger proportion complete the same survey and score the videos of others for resonance

3

Participants

Qualie sources the right people to take part  in your research

6

Report

Data is analysed and summarised with videos and recommendations 

Pssst...this is the special bit...  We take the emotions & perceptions  collected in video then validate these at scale

CLIENTS 

From the big to the small, the political to the progressive, the research pros and the newbies

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With less than a week before our brand campaign went live, Qualie were able to engage real people and present real feedback via video response and develop baseline brand statistics to allow us to accurately measure post campaign results.

VITACO

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